Erewhon Market
Silver Lake, Los Angeles, CA
EXPRESSING THE BRAND AND SERVING AS A CONTEMPORARY ENVIRONMENT
Erewhon Market’s Silver Lake location, designed by RDC, occupies the retail level of a newly built multi-level mixed-use property on Santa Monica Boulevard near Sunset Junction. The primary market, kitchen, and warehouse are on the property's west side, while the offices, restrooms, pop-up shop, and produce prep are on the east side.
RDC employed creative problem-solving to determine the appropriate modifications that best accommodated the single-tenant grocery store. To address specific installation needs, they designed the interior layout with custom-made brick, tilework, and wood millwork to simplify the installation process to address specific installation needs. RDC chose The Belden Brick Company’s 661 with its narrow range of dark grays and smooth texture in a custom soldier shape with a single recessed false joint to veneer counter spaces. This creative use of a straightforward and budget-friendly shape provided a giving design with a bold structural composition, elevating the store’s contemporary yet organic feel.
CREATING CONTINUITY FROM THE INSIDE, OUT
RDC's attention to detail and craft is apparent in all aspects of the project, from the warm and welcoming interior planning and layout to the alfresco exterior design. The store has designated a relatively large space for outdoor seating, creating the feel of a restaurant and activating the property’s wide sidewalks and breezeway that separates the design into two areas. RDC carried the color, materiality, and detailing by using 661 Smooth in a modular 5/8" flat back thin brick to construct the walls of the outdoor seating area.
The tailored approach of using a custom shape, clean lines, and monochromatic color palettes helped simplify the installation process and bring concentration to the premier design of this project.
Architect: RDC.
Brick Distributor: Thompson Building Materials (Lomita)
Photography: Carlos R. Hernandez
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